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Martech Leader
Active
Zeenat Anjum
$25.00 / h
An engineer turned marketing strategist and MarTech leader with over 10 years of experience across technology, recruitment, education, and digital businesses. Founder & CEO of Digiwrite, a full-service digital agency delivering strategy-led growth. Recognized as a subject matter expert in marketing, entrepreneurship, and customer experience with global exposure across Silicon Valley, Europe, and Asia, and experienced in leading global teams, mentoring startups, teaching professionals, and advising institutions.
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Experience
Founder & CEO
Digiwrite (Digital Agency) - Pakistan
01 Jan, 2021 - PRESENT
Led a digital agency delivering marketing strategy, content, branding, analytics, and creative solutions. Advised founders, startups, and institutions on trust-led growth, positioning, and demand generation. Managed global teams and cross-border clients.
Freelance Tech Recruiter
Global (Freelance) - Pakistan
01 Jan, 2017 - PRESENT
Supported startups and enterprises with tech hiring and staff augmentation. Built and managed strong CV banks and overseas talent pipelines.
Marketing, CX & Entrepreneurship Trainer
Freelance - Pakistan
01 Jan, 2018 - PRESENT
Delivered workshops and sessions at institutions like NEDUET, DHA Suffah, SMUI, IoBM, IU, NUST, NIC Karachi, Freelance Fest (PC), and multiple local and global forums. Co-organized a symposium at PAPS 2023 (Expo Centre Karachi) and served as an agency partner at WikiExpo 2024, Singapore.
Mentor
Faster Capital - Pakistan
01 Jan, 2017 - 01 Feb, 2023
Mentored startups on go-to-market strategy, marketing execution, and funding readiness.
Content Specialist
Choys - Pakistan
01 Feb, 2023 - 01 May, 2023
Developed brand-aligned content strategies and conversion-focused digital content.
Led marketing strategy for Select Proposal, an overseas matrimonial platform for Muslims, and supported growth initiatives for a UK-based carpooling application.
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Education & Certifications
Master of Educational Technology
Institute of Business Management
01 Jan, 2019 - PRESENT
Master of Educational Technology
NED University of Engineering & Technology
01 Jan, 2014 - PRESENT
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